Basically, the founder claims to be God and Buddha (both in the same guy), and to be able to channel all sorts of religious founders (including those of other recently founded Japanese religions, which meant fun with lawsuits). He also has claimed that in the future, Martin Luther and Nichiren (in the same guy also) would be reincarnated in order to start a new Japanese super-religion, and that the US will sink into the sea and be replaced by Atlantis risen into its place. His wife runs the political party.
Where do they get the money for their work, their anime, and their political party? Why, donations from their members, of course! Totally voluntary. Just like Scientololology. Oh, and past-freshness-date Doomsday prophecies, too.
On the Internet, you’ll probably meet somebody who believes this. So… fair warning.