There was a part-time job advertised this week, calling fairly explicitly for young, popular, good-looking people to become the “Beer Champions” of some kind of craft beer. I don’t think it was a job where they astroturfed the beer brand on social networks; they just want this person to go around to various college hangouts and encourage people to buy the beer. (Probably in connection with promotional campaigns.) I guess it’s not the most painful job in the world to go forth and market brand awareness, but also it seems to show some kind of producer distrust of all media whatsoever!
Sooner or later, door to door sales will become new and trendy again. :)