Monthly Archives: May 2018

When a PSA Lies

The CDC is running a PSA that is shockingly exploitative. I just saw it today on a cable channel.

The PSA is labeled “A Tip from an Ex-Smoker.” A young mother explains that she smoked during pregnancy, and that therefore her baby was born two months premature and had to live in an incubator. Her tip (given in a despairing, post-partum depression voice) is to speak through the incubator’s hand opening, so that the baby can hear you better.

The PSA then runs a screen acknowledging that smoking during pregnancy means “a chance” of premature birth and low birth weights; but the implication during the PSA is that smoking will definitely cause that, and that any pregnant woman who smokes is an evil monster!

Now, obviously it’s better not to smoke, so it’s obviously better not to smoke during pregnancy.

But seriously, what is that BS? I grew up when pretty much every pregnant woman smoked, and the chance of mothers having a preemie baby was just about the same as it is today. (Maybe it’s higher today, because preemie babies actually get born alive at younger ages, instead of being counted as miscarriages and stillbirths.)

My mother never smoked, and she had one of her kids be a preemie. Other women smoked like chimneys — big chain smokers — and had big full-term babies. For two generations, almost everyone born in America was the child of a woman who smoked several cigarettes a day.

(Let’s not even get into pregnant women drinking and having smart healthy kids. Because they also did that, all the time, for centuries. I’m not saying that it’s a good idea to drink like a fish, but sheesh.)

So basically, the CDC can take their guilt trip for pregnant ladies, and insert it where they pulled this out of. Premature birth is a complicated medical issue that is caused by many factors and conditions, and there’s no telling who will get lucky and who will not. A lot of those factors are genetic, or are the baby’s own individual characteristics. Encouraging mothers to do healthy things is fine; lying to them and using BS threats is disgusting.

Most of all, I hope that if that mother on the commercial is a real person and not an actor, that somebody explains to her that her baby just had bad luck.

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